Daring Fireball: Denis Villeneuve to Direct Next James Bond Film
This feels like one of those things where if you pick the right director it almost doesn’t matter who the next Bond is.
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by Patrick Rhone, Master Generalist
Daring Fireball: Denis Villeneuve to Direct Next James Bond Film
This feels like one of those things where if you pick the right director it almost doesn’t matter who the next Bond is.
Good night.

How To Find Your Life’s Purpose – Daniel Pink on YouTube
This video is making the rounds for a reason. These are some good suggestions/thought exercises.
I just want to point a few things out…
Note: That’s it for now. I may have some other points to make later so consider this an ongoing list.

My shirt today (courtesy of my wife) while they were cleaning up the mess on my truck.
What we believe in.
Most see this phrase and think of campsites. They think of nature. It’s a good rule to follow there for sure.
I choose to think that it can apply to more.
Did I leave my house better than when I found it this morning?
Did I leave my kids more loved, more cared for, more seen? What about my wife? My friends?
Did I leave my work in a better position or my task list a bit more manageable?
There is nothing in our lives that could not benefit from the spirit of this motto.
What I woke up to this morning…



The city forestry guys were out shortly after we called them, took good care of removing the limb, moving the truck, and then cut and cleaned everything up.
Just very minor scuffs and scratches.
Times may change, but standards must be maintained.
— Billy Connolly
I Want No One Else to Succeed – Kottke
This explains the psychology behind so much of what is happening in our country (and, frankly, worldwide) right now.
My truck looking sweet at dusk.

Something I’ve been thinking about for a while yet I’ve not found a “long form essay” way to spell it out so I’ll put my brief and disjointed thoughts here as a place holder and to spur further discussion…
We often like to believe that an action or a law comes as a result of a societal change. That somehow passing a law makes everything suddenly better. When, in fact, the law is simply a step that is generally near the start of the journey. A road that will take many generations to walk. Also, that road is not a straight line. That journey is a wave. It is often two steps forward and one step back or worse — the converse of that.
Racism didn’t end with Civil Rights Act of 1964. We are now 3-4 generations past that time and still fighting many of the same fights with things often seemingly getting worse, not better.
Segregation did not end when Ruby Bridges crossed the threshold of that school. Even with laws in place, we largely in American culture and society still segregate ourselves willingly despite it.
All culture change is performative… It is all “fake it until you make it”. I would make the argument that most laws and policies are in place to force the faking.
So, it should be no surprise when a company that was doing DEI way before it was cool can suddenly turn on a dime and decades of DEI policies and practices suddenly disappear or go in reverse. They were faking it all along and, you know what? That’s…
Well… How it works. That’s how culture change happens. It happens by faking it until it just becomes the thing we do and it has been so long that people have largely forgotten that it wasn’t always this way or look at the way it was as completely abhorrent to who we are as a society and culture now.
Like I said, many of these thoughts are still forming into a more logical “Rhone Unified Theory of Culture Change and Societal Progression” but I’ll leave these here for now and welcome any feedback or further discussion.
Update:
I received a wonderful and important comment on these ideas from someone who wishes to remain anonymous but has allowed me to include it here:.
imo the missing idea here is that people create social change. It does not happen simply because a law was passed, or even that some people decided to fake it for a while. Social change is about the dominant culture changing, and culture only changes because people help other people change their beliefs or actions (or they are replaced in the culture by others). It’s people changing others that creates the change:
There are two types of activists: One who believes their side is right, and therefore banishes anyone who doesn’t yet agree. And one who believes their side is right, and therefore tries to convince anyone who doesn’t yet agree. I’ve lived in both camps. The latter is tougher, but it’s the one that fosters social change.
Of course, it’s never all of the culture that changes. Just the dominant part, the right now part, which is why that can shift over time. You can pass laws or change policies but not complete the necessary social change, and—bam—things can revert in a hurry in response. Faking it isn’t enough; if you’re not changing others (or keeping them changed), then the “other side” can do the work of changing others, and unwind the change they want.