...

Stock and flow / Snarkmarket

Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that reminds people you exist.

Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.

An oldie but a goodie and something I’m thinking about again. Worth consideration.

Let me tell you something. I love this guy… You can tell those flannel shirts he wears don’t come from some political consultant, they come from his closet, and they have been through some stuff.

— Barrak Obama on Tim Walz

Like I’ve said, Tim Walz is Folksy.