A reader of my newsletter (Hi Minnow!) recently asked me the following question:
This is off topic, but i have this immense inertia to start a newsletter. Yours is inspiring in the sense that you’ve taken away the agenda and just made it a place where you can share your heart. What’s been the benefit of this for you both personally and professionally?
I thought about this a long time (over a month) before I sent my answer but I feel like what I said sums up why anyone might want to subscribe to it…
The benefit is that I feel this best honors the reason why people might subscribe to my newsletter versus simply and solely reading my other work (books, blogs, etc.) I started by asking myself what makes “one more thing” from me worth the time and attention? How can I give people any more than what I already give elsewhere?
The answer to this question was to go deeper and more personal. A person’s inbox is a private space where relationships are formed. Therefore, people only invite in people they trust, respect, and wish a deeper level of engagement. People they’d like to get to know better. This is what I try to deliver with my newsletter.
Because of that, I reciprocate by giving those who read it the same level of respect, trust, and engaged relationship readers give to me. I respond to every reply I receive (even if it sometimes takes me a while) and consider those that read my newsletter friends.
So, I guess that’s the best answer I have. It helps me form, maintain, and cultivate friendship with all that subscribe. And, in that way, it helps me both personally and professionally because in my line of work there is little hard distinction between the two.