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Impossible is just a big word thrown around by small men who find it easier to live in a world they’ve been given than to explore the power they have to change it.

David Beckham

Clutter is the disease of American writing. Our national tendency is to inflate and thereby sound important. The airline pilot who wakes us to announce that he is presently experiencing considerable weather wouldn’t dream of saying that there’s a storm ahead and it may get bumpy. The sentence is too simple – there must be something wrong with it. But the secret of good writing is to strip every sentence to its cleanest components. Can such principles be taught? Maybe not. But most of them can be learned.

William Zinsser in On Writting Well

Sweet teeth turn into butter with the soft crunch of the chocolate croissant ($2.95), and macaroons ($2.25 each) melt the taste buds of sweet seekers without the inclusion of refined sweeteners—whose costly education did not increase their manners.

This is actual copy in the Groupon email I received today. Reads more like the back of a Chinese bootleg DVD. Gosh, Groupon. With all of that cash, hire a copywriter. A native English speaker would be nice too.