kung fu grippe : For Immediate Relief: Speaking Like a Human

We word types love to piss and moan for days about minor niggles in usage and grammar, but, I’m worried about something a lot bigger and a lot more malignant: a broadly held belief that deliberately opaque PR horseshit is not only okay, but necessary in order to sound — horrifically enough — “real.” And, that’s a shame.

Merlin not only rips those who foist this PR bullshit upon us a few new orifices, he also has the courtesy to show them how it should be done. That, my friends, is class.