Category: post

I have been struggling for a while how to write a post to tie these things together but just can’t seem to get there. These things are all related to my pure conjecture, speculation and general feelings about some of Apple’s short and long term strategy moves so they are pieces loosely connected in that respect. Then, I had the dilemma of whether or not to post this today, a day when the internet is rife with fake news and clever pranks. I was afraid that no one would take me seriously. But then, I had an epiphany – This is exactly the reason to post this today.

Therefore, without further ado, here are just some random thoughts, observations, and, in the words of Arseno Hall, things that make you go “hmmmmm”:

• If I were Apple, and I was considering creating an App Store for the Mac, I might start by making the Mac Developer program the exact same price as the iPhone program (and by “iPhone” I mean any iPhone OS based device). It would certainly be the step I would take before I merged the two programs. In fact, perhaps the best reason for doing so would be that, eventually, the tools would be in place for developers to write one application and have it behave in device specific ways. In other words, install it on an iPhone and it looks and runs like an iPhone app. Install that same application on a Mac and it magically works and feels like a Mac application.
• I don’t think enough emphasis has been placed on the real and advantageous reasons (in their mind at least) Apple might have for creating a Mac App Store and making that the only way to install Apps on a Mac as it is with the iPhone/iPad. This is not only about control for the sake of control – which they clearly prefer. It is also about control for the sake of quality and security. The Mac OS only remains fairly secure and virus/malware free mostly through obscurity. The folks who would want to exploit the many known security holes just don’t see enough money in it for it to be worth the time. That said, as Apple’s marketshare increases, so does that metric. Certainly, if the only way to get any executable on the Mac required going through the App store, or installation of a specific Ad Hoc Profile that requires the user supply their UUID, and then that had a forced expiration date and creating such required Developer Program membership… I think you see where I am going. The system in place for the iPhone is an incredibly secure one in comparison to the Mac OS. There is a lot of value in that – especially from a marketing perspective.
• The fact that Tim Cook has been increasingly more visible as a public face of Apple has not escaped my notice. Also, I have noted that so many of the times he has spoken at some event, he goes well out of his way to talk about the “culture” of Apple is what allows it to perform at the level it does. Not any one person and, in a sense, not specifically people at all. It is, in his mind, the culture that powers the success machine. Good ideas develop at one end and magic comes pouring out the other and it is the culture that drives that. Once thing that a lot of people don’t think about is how incredibly flat of an organization Apple is compared to most others like it. By flat I mean that the number of people between, say, a retail store employee and Steve Jobs himself is quite a bit less than say, at Microsoft. Such flatness works very well for maintaining and instilling a unique culture. Simply hire the right people that fit well into that culture and the machine will keep churning out successful products.
  • The subtext of the above: Everything will be fine when Steve leaves and Tim Cook takes over, it is the culture that drives Apple’s success, not any one individual. So every time you hear an Apple executive mention “culture”, this is what they are saying.
  • Pixar is a good example of a post Steve Apple. Put the good stories at one end, let the culture develop them, watch the magic happen.

Both my wife and I are freelance consultants. I’m a technical consultant and she’s a non-profit and arts management consultant. Because of this, our “office” is usually wherever we are. We spend many days shuffling between ious locations. Our computing needs have to be highly portable and durable. We always buy the most machine for our long term needs and always purchase the piece of mind that Applecare provides. We even keep a spare machine on deck should one of our machines need to go in for service. Generally, we replace our laptops when the Applecare runs out (i.e. every three years), which just happens to be this month.

For my beautiful wife, we decided to get the new Macbook (2.26 GHz, 250GB, 2GB RAM) to replace her previous three year old model (1.83 Ghz, 120GB, 2GB RAM). Her needs are basic – web, email, office apps. For that, this is more than enough machine and should last her very well for the next three years. It’s an amazing machine for the price and we recommend it highly.

For me, I decided to “replace” my self upgraded black Macbook (2.0 Ghz, 320GB 7200 RPM, 4GB RAM) with an… iPad (WiFi only, 64GB). I know. Crazy right? Well, here’s the thing – the Macbook I have is more than enough machine for me capability wise. The upgrades I have given it mean that it will be enough machine for several more years to come in this respect. I did not need “more machine”. What I needed was “greater flexibility and portability”. The iPad will serve me well in almost every situation I can think of. It will allow me to do everything I need to 99% of the time. My Macbook will become a desktop machine, an adjunct to the iPad, with the added bonus of being able to be portable for those rare times I need more machine when out and about at a client. But, for all intents and purposes, the iPad will be my main daily machine.

Still think I’m insane? Well, wait until I tell you that I used a Newton MessagePad as my main “daily worker” for years. Every model from the introduction of the MessagePad 120 all the way until the 2100. I used it for web browsing (as it was at the time), reading, email, notes, calendar, address book, word processor, and much more. In other words, exactly as one would use any portable computer. During that time, I saw the sort of computing I was able to do with a handheld device, and the way I was doing it, as the future of computing. With the introduction of the iPad, my faith in that future is regained.

I am sure the time will come when I have to replace my current Macbook. But that is at least a couple of more years off as I see it. The iPad really is a return to the future for me. Call me crazy.

The title is taken from a line my Father said to me once in discussing my Grandmother, who thought anything worth having was worth having five of. I have remembered it ever since. I remember it every time I see a tremendous deal that seems just too good to pass up. A sweater on super cheap clearance (us Minnesotans can never have too many, right?). A printer that is practically free after rebate (I can always give it to someone else as a gift, right?). 

Lately, I remember it anytime I see a super cheap bundle of Mac apps, that grows to even more at download milestones, all for an unbelievably good price. I think to myself, “Wow, that is a really good deal for that one application I want, let alone the ten others. Plus, they are giving five bucks of that price to charity. I can get a deal and be a humanitarian all at the same time. What a bargain!”

It’s not a bargain if you don’t need it.

Let’s just say there is one of these bundles – lets just call it MacTheft  – and the price for eleven apps is $19.95. And, let’s just say they promise to give $5.00 of your purchase to starving children in cataclysmicly devastated regions of the world. Therefore, the price of the software – all eleven apps – is theoretically $14.95. But, let’s just say there is only two apps out of the eleven that you really think you need. Here is a crazy idea to try… 

Buy the apps outright, full-price, directly from the developer.

Crazy, right? 

I know, I know. You are not getting a bargain, right? Wrong. Did you need the apps? Then you are getting a bargain. Even better, you are directly supporting the developer and their future development. Not only that but you are also not cluttering up your hard drive with software you will never use. You are not wasting your time and attention on bargains that really aren’t.

OK, fine. You want a “bargain”. How about this… Contact the developers of the two apps you want and say something like…

“Hey, I see you have your apps available on MacTheft and, while that is great and all, I really don’t need all eleven of them. I really only need two, your’s and this other guy’s. Therefore, I am contacting each of you to see if I could give you $7.50 cents directly.  I figure that is about 10 times more than you will get from my individual sale if I buy it through MacTheft. Also, I was planing on giving five dollars to the starving children too.”

What’s the worse they can say? No? 

My point is that you owe it to yourself to avoid these bargains and giveaways unless it is stuff you really need and plan on using. If not, you are still wasting your money, your time, and your attention no matter how much you pay.  Even if the price is “free”.

Apple |yhbsn|referrer|bftkh
has never really been in the business of selling product. What Apple really sells is an experience.

What Apple sells begins before you even walk in the door…

It begins before you take out your credit card…

It continues when you get back home…

To when you start it up…

My point being that, any company can sell you a product. Very few take the time and attention to detail that it takes to sell you an experience. If you really want to know what makes Apple so successful where others struggle, look at what they sell.

A friend of mine recently suffered a devastating loss. His MacBook Pro hard drive died taking with it a bulk of his data. I know how it feels. It has happened to me in the past and I have seen it happen to many clients and friends. I can say from that experience that it only has to happen once for one to vow to never let it happen again. That said, I have seen more than a few people, even after suffering the loss of hours of work, years of photos, archived email, get a new machine, begin to rebuild their digital life, and still not backup. The reason…
Backup is a pain in the ass.
Let’s get real about this for a minute. Backup is not a solution to a problem — at least not one that is actively happening. I know people who have gone through several computers without ever having a problem. Why would they think about backup. Backup is insurance. It’s a solution for the “maybe” and not the “now”. The computers of today are, in general, as reliable as toasters. They just work.
Devices like the iPhone and the iPad won’t change that. In fact, the backup is “built in” — it just happens when you sync it. Increasingly one never has to “think” about backup.
All of this is true until, that one time when you go weeks without syncing or that first hard drive fails taking with it the bulk of your digital world and the maybe has become the now.
I employ what is often called the 3-2-1 backup strategy:
3 Backups (at least)
2 Onsite for failsafe immediate recovery.
1 Offsite in case of catastrophe (fire, flood, etc)
I think most experts would agree that this is the bare minimum of what one should have. That said, any one of the three is better than nothing at all.
Here is how I execute this strategy:
CrashPlan Pro — I am a big fan of CrashPlan. It just plain works. Quietly, in the background, performing incremental and recursive backups (backs up only changes after the first full backup and does file versioning and deletion protection to boot) and uses so few system resources I find I have to launch it every few weeks just to make sure it’s still working (It always is). I actually have the Pro version running on a Mac Mini, with a Drobo attached for storage, backing up not only my machines but also 20 of my client’s machines (I am providing offsite backup for them). Works around the clock, day in and day out. It even backs up to my server from anywhere, anytime I am connected to the Internet. If I go out of town to a conference, as soon as I connect to the hotel wifi it will back up any changes that occurred while on the plane. It’s pretty badass. CrashPlan does have a free version that works just as well backing up to an external drive or other machines. Furthermore, they also have a paid plan for offsite backup to their servers. Great product and a responsive company. Could not recommend it more.
SuperDuper — I also do a regular complete clone of my hard drive using SuperDuper. The advantage to to is that, should my hard drive fail, I have a complete bootable duplicate. Therefore, I can simply boot off of that clone and keep going just as if nothing happened. There is also Carbon Copy Cloner that does the same thing but I prefer SuperDuper for reasons I can’t explain (mainly the UI I think) since they do pretty much the same thing. I have Super Duper set so it just automatically updates the clone drive every time I plug it in.
Dropbox – Of course, all of my personal crucial files are in Dropbox. I keep all of my documents, several application databases, even the draft of the very post you are reading now is stored in Dropbox. If you are not familiar with this wonderful product and service, you owe it to yourself to check it out. Because Dropbox syncs between multiple machines and “the cloud” I basically have, in effect, an offsite backup. Eventually I will have a “real” offsite backup using CrashPlan Pro to backup to a server outside of my house as well as the one within but I am not quite there yet and, with the two full backups I already have, this is good enough for me now.
Now, if you are paying attention and are very keen, you may notice something about my setup – It is as ass pain free as possible. The tools I employ all work with little intervention or extra work from me. CrashPlan just works silently in the background. So does Dropbox. Even SuperDuper is set up to just work when I plug the right external drive in. I really feel that this is the special sauce that will get most people to back up regularly. Make it something you don’t have to “think” about. It was certainly true for me.
All of this is just to let you know that I get it. I know there are some of you who are paranoid and backup your backups. I know there are many more of you who will read this post, nod your heads in agreement, and still not actively backup because the work of doing something about it does not equal the maybeness of the problem. If that is you, I really do hope you will see the light and adopt something similar to my setup because hearing the post loss stories is painful and so very avoidable.

If |fasea|referrer|ieazd
you enjoy the post below, even more is available in my book So, You Want To Be An Apple Consultant… (A Minimal Guide)

This is the new definitive guide for those considering becoming an Apple Consultant. The basics of everything you need to know, based on my near 20 years of experience, are covered here. In addition, the eBook is a “living” guide. It will be updated as more questions, feedback, thoughts, and topic ideas not yet covered come up. As updates are made, those who have purchased a copy will receive notification of future versions available free download.

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Apple Consulting — A Minimal Guide
Now, on with the post…

So, You Wanna Be a Mac Consultant…

I think I am asked about once a week these days “Hey, how does one, hypothetically speaking, become a Mac Consultant like you?”.
There is just a wealth of information out there and, with the state of the economy, the information is growing. That said, probably the best way to get a sense of what it takes, especially in your area of the country, is to talk to lots of other consultants near you. Check out the official Apple Consultants Network page and find ones that are near you. Get in touch with them and let them know you are thinking about getting into it. Most everyone I know will be very helpful with what it is like in your area and how to get started. Is there a glut of Mac consultants, so getting clients is hard? Is there a particular niche that is in dire need where you are that you can fill? Things like this are useful to know and they will be the only ones who can tell you.
Secondly certification and training, it is crucial. It is not enough to think you know what you are doing, to have any credibility whatsoever you must prove it. Apple does have an official certification program that covers both Mac OS X client and server but also many of the Pro Apps. Take the test, get the paper, join the Apple Consultants Network – be legit. The Apple Blog recently had a good write up on this:
Complete Guide to Apple Certification and Training
As for me, I decided early on to focus on a market that was very underserved – individuals, very small businesses, and very small non-profits (generally 5 machines or less). These are folks that had no one to turn to and the larger tech consulting firms in town were charging up to $150.00 an hour and focused on medium sized businesses and creative agencies. Far more than most small folks and individuals can afford. Since my goal is to never be more than a “company of one” and my overhead and expenses are low, I could charge $75.00 per hour, half the standard rate, and serve this market at a price the people I wanted to serve could afford.
I should also state that I have held full time jobs for most of the time I have been doing this (over 10 years now). This is the sort of thing that may take years before you are able to have a client base large enough to be able to sustain you and yours. I recently read this post over at Lifehacker which is as good as any at explaining how to balance this fact of life so that it is sustainable:
How to Start Freelancing (Without Quitting Your Job)
Also, my friend Randy Murray recently offered up some good advice should you be starting from a point of not having a job (or still looking for one):
Make Your Own Way – Life Without Full-Time Employment
Finally (and this is the most important part), it takes a certain balance of personality traits to be able to do this day in and day out. I like to say it takes an even balance of patience and tenacity. You have to be the sort of person who will exhaust every possibility in search of a fix to a client problem and, then, have the know-how and finesse to tell them what to do next if you are not able to solve it. They are looking to you, hero, for the answer or, short of that, where to find it – because they haven’t a clue. You also have to be able to explain the same thing, over and over, multiple ways, until you find the one that clicks for each client. Then, once you figure out their ideal learning style, you have to remember and apply that to save you from having to do that dance over and over again, much to your mutual frustration.
Oh, and I know I said “finally” above, but we are still on the same subject of personality types so, I get a pass… What you want to be is a Mac Consultant, and you will be, but it won’t be your primary job. Your actual job description is this:

Frustration Removal Agent and Simplifier of Difficult Things

(P.S. Don’t bother using that on a business card by the way, I already beat you to it.)

Seriously, before you even begin to troubleshoot a problem, your first task will usually be to talk your client down from a ledge of frustration and angst so high – from whatever crisis has brought you in – that they will not even hear the words coming out of our mouth until you do. Then, you will calmly explain to them that there is no problem that does not have some solution, even if that solution is throwing the damn thing out the window. You have now not only reassured them but also empathized with their frustration. Now, you can get to work doing that thing that the paper you earned said you were good at.
In closing, I really hope this gives you a nudge in the right direction. I can confirm, from years of experience, that there is nothing more challenging or rewarding than doing something you love and getting paid for it.
Update: I’ve updated and expanded the tips given in this post recently. Please check out So You Wanna Be A Mac Consultant Now… next.

Part of my self defined job, as curator of Minimal Mac, is to monitor a wealth of information via RSS feeds in the hope of finding relevant content to post. My job often means that I am away from my feed reader (Google Reader in my case) for long enough that I return to hundreds and sometimes thousands of items waiting to be read. Obviously, there are only so many hours in a day and catching up would be impossible. That is why I have developed the following system to allow me to process everything I need to when this happens.
I have divided my feeds into the following folders:
* a-list – These are everything I consider a “must see”. This is also my shortest list of feeds. To make it to the list you have to have a long history of providing top value content. Not just occasionally, but with almost every post. Daring Fireball is here, Kottke is too. I look at everything that shows up in this list no matter the count. It’s worth it.
* b-list – These are feeds that deliver value but not near the regularity of the ones in the a-list. This is an especially good place for the true weblogs where interesting links with short commentary rule the day over long form posts, and not everything is a must read.
* friends – These are people I know personally and feel compelled to read them not only to keep up with their lives and what interests them but also so that when they bring up these things in conversation I have background (“Hey, did you see my post on…?”). That said, my friends also very often are first source for interesting content. I hang out with the right people I guess.
* other – These are everything that do not fit into the above. Things that are nice to know but not need to know and that I can easily ignore without missing anything. In general, if it is important, I know that someone in the above three lists will cover or link to it. This is also a place for the sites that generate the most posts (Gizmodo, Lifehacker, etc.). The noisier the feed the more likely it is to go here. This is, by far, my largest list of feeds and always contains the bulk of the items in any given day.
* probation – Pretty much everything new I add goes here first. Only after a couple of weeks, do I then decide where it belongs in the lists above or, more likely, delete it entirely. A blog has to earn it’s way out of here fairly quickly in order to be a keeper.
Now, how that works in practice is this. If I have a lot of feeds to go through, more than I have the time scan or read, I know I can read the a-list and friends and safely declare bankruptcy and “mark all as read” on the rest. I do this more often than not and have never regretted it.

By |yydnn|referrer|fiehe
now I am sure you know everything there is to know about the iPad. It is a stunning device. I am at a loss for words on where to begin or what I can add that others have not. That said, I am going to try to make some observations and, hopefully, add some new things to think about:

• There is no way you can have any idea of how amazing this thing is by looking a pictures and reading sound bytes and blogs. You have to watch the video on the official site. Seriously, stop reading right now and go watch it. I’ll wait… Back now, good. As you can see, every single built in app has been re-imagined for this device. Now, here is something to think about… What if every Mac had applications designed specifically to exploit the capabilities, screen size, etc. of the device? What if the SDK’s allowed a developer to support these nuances in a single app (i.e if it’s an iPhone – look and feel this way, iPad – That way). Now, what if you had a large display that you could slide the iPad right into the side? If the software is built right it could adjust (If iPad in display – do this…).
• It was not mentioned but the thin and light new Apple Wireless Keyboard is supported.
• Very interesting how Mr. Jobs pushed the fact that Apple is a mobile devices company so hard.
• Pair the iBook store with Amazon’s Kindle.app and you not only have one killer book selling device, you also have witnessed the death of the Kindle itself. That’s OK though since Amazon likely does not make a profit (I say likely because they refuse to talk about those numbers) on the device, it is simply a way to sell more books.
• The publishing industry has been aching for a way to make money off of the content in the internet age. It’s simple, make great “iTouch” apps and make them free through the app store, then charge your normal subscription rates. I can think of several publications I would subscribe to here for a richer experience, ads and all (Wired, Vanity Fair, New York Times, etc.)

I am sure I will have more thoughts and may update this post as they come. Until then, I can say that I could easily see this being a main computer for a lot of people, especially if you have apps as robust as the iWork ones demoed at the event. Seems like it would fit a large number of people’s “enough”

“Design |idhki|referrer|datiz
is not just what it looks like and feels like. Design is how it works.”

– Steve Jobs

The greatest technology contributions that Apple has ever made are the ones that are so obvious they are often overlooked. Apple essentially created the language of computer UI. In fact, they have done so twice now.

Xerox/PARC legends aside, it was Apple that pushed and popularized the very idea of how we interact, instruct, and use a personal computer. It still remains today, virtually unchanged in concept from the beginning. The desktop as metaphor for a real world office – with files, folders, a workspace – all are there just as they were in 1984 when Apple introduced them to the general public in the Macintosh. The idea of a pointing device and typewriter style input – yep, still unchanged from 1984 when such things were generalized by Apple as the way we interact with such a machine. Everyone, from Microsoft to every graphical implementation of Linux, now uses this established UI language. Apple established the paradigm and it became the standard.

Apple has now established the paradigm for how we interact with a new class of computer. One that is small enough to hold in your hand and fit in your pocket – The iPhone. The obvious reason is that input for such a device would not work well with the methods they established for the desktop machine, and extended to the portable machine. Previous methods, developed for the world of the PDA, were insufficient in several respects. So, Apple has established a new paradigm, a new UI language, and it has became the standard.

What many people fail to see, what is directly at the center of why Apple is successful where other companies fail, is that they define this standard of interaction with the device itself. This is where the design starts. These are the first questions – How would you use this? Why would you use this? Other companies rush to create products to fulfill a need. Apple often creates products that define the need. These are two very different and, I would argue, opposite things. Other companies rush around to create devices that use this same basic language that Apple has developed. Because it is not an organic part of the creation process, because it is just a bunch of “me too”, they can’t possibly compete or succeed. The very thing that is most important, how you use it and why you need it, is being defined by someone else.

The ads for the iPhone are a perfect example of what Apple is really selling and where their strengths lie. Apple’s ads don’t focus on how it looks. They focus on how it works. Because they are the ones who establish the new paradigm, they are compelled to consistently and methodically show not only the reasons one would use it but how they would do it. They essentially need to function as instruction videos because you have never seen anything like this before nor did you know you even needed it, and they are defining both…

Press here, swipe here, tap here with your finger, tap on this onscreen keyboard. Look, it’s where you want to go and directions of how to get there! With a picture of the destination. It’s like magic, only better!

But here is where these things get a bit less obvious. The rest of this will be pure conjecture on my part. Just a lot of “what ifs”. Some food for thought if you will.

What if the iPhone were just the beginning? What if it is the establishment of a new paradigm not just for the smartphone but for the personal computer itself? It is no secret that the interaction metaphor established in 1984 is dated and not well scaled for the future we can see in our mind and feel is just around the corner. What if that thing we keep hearing rumors about will be the next “a ha” moment in this progression towards a new way to interact with our technical world? What if all of the work done to not build upon, but strip away, the Mac OS in Snow Leopard was to pave the way for this plan? What if Apple is about to reinvent the idea of computer interaction not just for the Mac but, once again, for the entire industry? As they have done with every single market they have entered before?

You know, just some things to think about…