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What’s that?


The |ashnb|referrer|haeri
first quarter of my life was spent in a world where there was no such thing as a “personal computer”. The idea of someone having a computer in their home was as futuristic when I was, say, eight years old as a jet pack or rocket car. By the time I was in my teen years, they were as much of a reality, at least for the folks I knew who could afford one, as a toaster. The generation just after mine, has never lived in a word where personal computers were a not common possession of almost everyone they knew. I’ve been thinking recently about the probability that my two year old daughter may hear about something called a “keyboard” or a “mouse” and stare at me just a blankly as today’s college grads would when you mention running programs off of a cassette recorder (“What’s that?”) from a computer you hooked up to the antenna jack (“What’s that?”)  on a TV. 

When I see Beatrix pick up my iPad and, after some very brief instruction, launch the Photo app, gleefully squeal “Pinch!” and “Swipe!” as she does just that to navigate the interface, I can’t help but think that this is all she will ever need to know about how one interacts with the computer for the foreseeable future. I can’t help but think that one day, we will be down in the basement, and she will see some old system we should have disposed of long ago, and it will have these strange things attached to them, things we never imagined doing without, and she’ll ask “Daddy, what’s that?”.

The “What if” Myth

There are these little myths we often let ourselves base important decisions and major purchases around. I like to call them the “What if” myths. Because of my business I seem to hear them all the time. That said, the tech savvy are not immune either. I myself have fallen prey more times than I care to admit. In almost every case, these phrases lead us to spend more money than necessary, pack more in our bag than we have to, and purchase far more machine than we will use . It also keeps us from truthfully examining our day to day needs.

Here are a couple of common examples:

“What if I need to run Photoshop?”

This is the common excuse I hear from designers as to why they need, in addition to a desktop machine with a large screen and powerful graphics card, a portable machine that can perform with suitable aplomb.

My challenge to this myth is two fold: a) How often do you really need this kind of power in a mobile situation? Can these rare times not wait until you return to your desk? b) Do you really need a desktop machine as well as a portable? Why not sell the desktop and have one machine that is both powerful and portable.

“What if someone sends me a Word document?”

This is usually the myth I hear from people who are convinced they need Microsoft Office. These folks are certain that they run into such situations “all the time” but, when pressed or investigated, I usually find out it is about twice a year and the documents themselves are things like kids birthday party invitations where the information within is far more important than the formatting.

My challenge to this myth is that TextEdit can open any Word document to the extent that you need it to. Most times, it will do so flawlessly. It can even save out in MS Word formats so if you need to make some simple edits and send it back to someone who has fallen prey to this same myth, you can. Even those funky new .docx files all the MS kids are crazy about these days. If push comes to shove, you could get the iWork suite so that you can open Excel files (in Numbers) and Powerpoint files (in Keynote). The bottom line, you don’t need Microsoft Office.

Don’t you mind about the future? Don’t you try to think ahead? Save tomorrow for tomorrow; Think about today instead.

– “What’s The Buzz” from Jesus Christ Superstar ‘

The thing with all of this is, why plan for and base such choices on the boundary cases? Why buy something for what you hardly ever do as opposed to what you do all the time? If you encountered such a scenario, is the fallout so costly that you can justify spending more or having more than you need up front and every day? If so, then I can understand such a choice. If not, then why not purchase what you need (or even better, find a way to make do with what you have) when you need it?

Twenty Dollar Bill

One day, when I was 8 years old, I found a twenty dollar bill on a city bus. My Grandmother’s house, where I spent more than a few days every week, was at the beginning of a bus route. It was not uncommon, when boarding the bus, I was the only one on. That day, I had just boarded and paid my fare and, on the way to seeking out my usual seat, I saw it. As I remember it, it was the most money I had ever held in my hand at the time. I was, at least for a few seconds, somewhat in awe of it.

Even still, I knew what to do. I walked back up the aisle to the Driver, stretched out my arm with bill firmly grasped betwixt my fingers and said, “Excuse me, mister. I think someone lost this”

The Driver looked down at it, smiled, and said, “That’s very honorable of you kid. But, you know, all money looks the same. I have a lot of people on each ride. Even if I wanted to, there’s no way I could find out who’s it is… Go ahead and keep it. It’s yours now.”

I stood there, a little stunned.

“Go ahead kid. Really, it’s yours.”

I walked back to my seat solemnly. Of course, my first thoughts were to what I could do with that much money. The candy I could buy. The toys. The comics.

Then, not much more than a moment later, I started to think about what the person who lost it was going to do with that money before they lost it. Maybe they really needed it. Maybe it was a single mom, like mine, struggling to make ends meet. To whom twenty dollars represented two days worth of food (perhaps even three if you stretched it right).

Yes, eight year old me really did think about such things because I lived them. I thought about those things because my Grandmother, the daughter of a preacher and sister of a bishop, taught me that is how you treat people – the way you would want to be treated. And, if I lost a twenty, I would want someone to find me, by what ever means necessary, and give it back.

It was a very long time before I broke down and finally spent that twenty. I still feel guilty about it to this day.

In case you had not heard, it was a very sad day on the internet today. I won’t go into details or link to any of them because, to repeat them, in my mind, would make me just as guilty. Suffice to say that someone lost something important, someone else found it, that someone then sold it to another party that decided to not only plaster it all over the internet, but also name and shame the person who lost it. Potentially destroying his name and career for good…

Not what we believe in (and if you do believe in such a thing, please stop reading, unsubscribe, and never return. Seriously.)

I don’t pretend to be a journalist. I have never been invited to any event and provided with credentials that may label me as such. I don’t consider what I do here “blogging” and, therefore, for these purposes, I’m not a blogger. I only recently had to admit to being a writer because of a gig I was honored to be asked to do (and, thankfully to the reader, that gig comes with an Editor).

The role I perform here, and the title I assume is “Curator”. I want to find interesting items that fall under a specific topic area and gather them together with some commentary that will hopefully provide both interest and context and cause you to investigate further. Sometimes, and only sometimes, those items may be original to this site.

That said, here is my pledge to you:

  1. Anything I provide here I will have found through only the most ethical means and with great care and concern for my visitors time and attention.
  2. There is nothing more important than item No. 1.

Shhh…

Everyone has daydreams and fantasies. I’m betting for the most part, the things people fantasize about are fairly common. Being wealthy, for instance. Traveling the world. Secret crushes. Super powers. You know, the usual.
That said, I’m not sure about mine. I don’t know if the central theme of my daydreams are universally shared or if I am a kook and should be voted for the most likely to hospitalized for their own protection. Hence my desire to share it. To put it out there to see how others respond. I need to know if I should check myself in somewhere “safe” as soon as possible.
There is one theme to all of my my deepest and most personal fantasies. One that propels me into internalized fits of longing and desire. One I think about daily, and some days hourly. The central theme that seems to intersect every thing I dream…
Silence.
Gosh, you have no idea. You have no idea how many collective hours I have spent fantasizing about what it might be like to live in a monastery practicing a vow of silence. How compelling the thought is of walking alone down some long cobbled road as far as it will take me away to distant places. How I see the dystopian movies depicting the last man on earth, and think “Lucky him!”, right before the zombie hoards arrive and destroy what I see as his world of quiet bliss.
I’ve had this fantasy for as long as I can remember. Perhaps it is driven by my introverted nature. Perhaps it is because I have always obsessed over the things I’m not good at. Perhaps it is a very common and universal desire. Perhaps I am really odd in this respect. Perhaps it grows stronger the more “connected” I feel thanks to our modern world. All I really do know is that there are many moments I would trade all I have for a life of simple silence, contemplation, and solitude. Is that really so strange?

iPad First Impressions

OK, I think I have had enough time with the iPad now to share some first impressions. Keep in mind that these are based upon a few hours of sporadic usage and hence they are a lot more jerk then knee. Also, this was written entirely on the iPad in landscape orientation on my lap.

  • Holy Moses is this thing fast! I mean, the first thing I imagine any iPhone user will think after using this for a few minutes is how BadAss™ the next iPhone will be if they use a similar A4 chip as they do here.
  • That speed comes with a side advantage that I did not put much thought into before today — making the device disappear. The experience is so natural and reflexive, the only thought that comes to mind is “Yes. This is the way computing should have always been”. After only a few seconds you are suddenly flying around the interface with such speed and grace that you forget the interface completely. It is simply an extension of you.
  • The keyboard is entirely useable and comfortable to me. Especially in landscape orientation. The whole “lean back a bit and cradle it in your lap” experience works quite well. So does the “hunched over looking down at the thing” experience. In other words, if one is not careful this will produce a whole new range of ergonomically induced syndromes. Keep in mind that I am a “two finger” typist and generally don’t have issues on keyboards of different sizes and types your milage may y.
  • Many, many of the apps are far better, more useable and more natural than either their desktop or iPhone counterparts. While that is certainly true of many of the built in ones, it is not exclusive to them. Twitterific for iPad is far better than any other version. The Kindle app is even better than the Kindle itself, let alone on the iPhone or Desktop. Instapaper is an absolute dream. The list could go on. I really believe this is also related to the speed and fluidity of the iPad and how these apps simply behave in ways that are natural and intuitive.
  • Some short term investment advice – The future is in microfiber! Short of that, if you have been thinking about starting a business that sells cleaner for the iPad screen, now is the time.

In all, I am beyond happy with the iPad. It not only lives up to the hype, it exceeds it.

Random Apple Thoughts, Loosely Joined

I have been struggling for a while how to write a post to tie these things together but just can’t seem to get there. These things are all related to my pure conjecture, speculation and general feelings about some of Apple’s short and long term strategy moves so they are pieces loosely connected in that respect. Then, I had the dilemma of whether or not to post this today, a day when the internet is rife with fake news and clever pranks. I was afraid that no one would take me seriously. But then, I had an epiphany – This is exactly the reason to post this today.

Therefore, without further ado, here are just some random thoughts, observations, and, in the words of Arseno Hall, things that make you go “hmmmmm”:

  • If I were Apple, and I was considering creating an App Store for the Mac, I might start by making the Mac Developer program the exact same price as the iPhone program (and by “iPhone” I mean any iPhone OS based device). It would certainly be the step I would take before I merged the two programs. In fact, perhaps the best reason for doing so would be that, eventually, the tools would be in place for developers to write one application and have it behave in device specific ways. In other words, install it on an iPhone and it looks and runs like an iPhone app. Install that same application on a Mac and it magically works and feels like a Mac application.
  • I don’t think enough emphasis has been placed on the real and advantageous reasons (in their mind at least) Apple might have for creating a Mac App Store and making that the only way to install Apps on a Mac as it is with the iPhone/iPad. This is not only about control for the sake of control – which they clearly prefer. It is also about control for the sake of quality and security. The Mac OS only remains fairly secure and virus/malware free mostly through obscurity. The folks who would want to exploit the many known security holes just don’t see enough money in it for it to be worth the time. That said, as Apple’s marketshare increases, so does that metric. Certainly, if the only way to get any executable on the Mac required going through the App store, or installation of a specific Ad Hoc Profile that requires the user supply their UUID, and then that had a forced expiration date and creating such required Developer Program membership… I think you see where I am going. The system in place for the iPhone is an incredibly secure one in comparison to the Mac OS. There is a lot of value in that – especially from a marketing perspective.
  • The fact that Tim Cook has been increasingly more visible as a public face of Apple has not escaped my notice. Also, I have noted that so many of the times he has spoken at some event, he goes well out of his way to talk about the “culture” of Apple is what allows it to perform at the level it does. Not any one person and, in a sense, not specifically people at all. It is, in his mind, the culture that powers the success machine. Good ideas develop at one end and magic comes pouring out the other and it is the culture that drives that. Once thing that a lot of people don’t think about is how incredibly flat of an organization Apple is compared to most others like it. By flat I mean that the number of people between, say, a retail store employee and Steve Jobs himself is quite a bit less than say, at Microsoft. Such flatness works very well for maintaining and instilling a unique culture. Simply hire the right people that fit well into that culture and the machine will keep churning out successful products.

    • The subtext of the above: Everything will be fine when Steve leaves and Tim Cook takes over, it is the culture that drives Apple’s success, not any one individual. So every time you hear an Apple executive mention “culture”, this is what they are saying.
    • Pixar is a good example of a post Steve Apple. Put the good stories at one end, let the culture develop them, watch the magic happen.

Faith in The Future

Both my wife and I are freelance consultants. I’m a technical consultant and she’s a non-profit and arts management consultant. Because of this, our “office” is usually wherever we are. We spend many days shuffling between ious locations. Our computing needs have to be highly portable and durable. We always buy the most machine for our long term needs and always purchase the piece of mind that Applecare provides. We even keep a spare machine on deck should one of our machines need to go in for service. Generally, we replace our laptops when the Applecare runs out (i.e. every three years), which just happens to be this month.

For my beautiful wife, we decided to get the new Macbook (2.26 GHz, 250GB, 2GB RAM) to replace her previous three year old model (1.83 Ghz, 120GB, 2GB RAM). Her needs are basic – web, email, office apps. For that, this is more than enough machine and should last her very well for the next three years. It’s an amazing machine for the price and we recommend it highly.

For me, I decided to “replace” my self upgraded black Macbook (2.0 Ghz, 320GB 7200 RPM, 4GB RAM) with an… iPad (WiFi only, 64GB). I know. Crazy right? Well, here’s the thing – the Macbook I have is more than enough machine for me capability wise. The upgrades I have given it mean that it will be enough machine for several more years to come in this respect. I did not need “more machine”. What I needed was “greater flexibility and portability”. The iPad will serve me well in almost every situation I can think of. It will allow me to do everything I need to 99% of the time. My Macbook will become a desktop machine, an adjunct to the iPad, with the added bonus of being able to be portable for those rare times I need more machine when out and about at a client. But, for all intents and purposes, the iPad will be my main daily machine.

Still think I’m insane? Well, wait until I tell you that I used a Newton MessagePad as my main “daily worker” for years. Every model from the introduction of the MessagePad 120 all the way until the 2100. I used it for web browsing (as it was at the time), reading, email, notes, calendar, address book, word processor, and much more. In other words, exactly as one would use any portable computer. During that time, I saw the sort of computing I was able to do with a handheld device, and the way I was doing it, as the future of computing. With the introduction of the iPad, my faith in that future is regained.

I am sure the time will come when I have to replace my current Macbook. But that is at least a couple of more years off as I see it. The iPad really is a return to the future for me. Call me crazy.

It’s not a bargain if you don’t need it.

The title is taken from a line my Father said to me once in discussing my Grandmother, who thought anything worth having was worth having five of. I have remembered it ever since. I remember it every time I see a tremendous deal that seems just too good to pass up. A sweater on super cheap clearance (us Minnesotans can never have too many, right?). A printer that is practically free after rebate (I can always give it to someone else as a gift, right?). 

Lately, I remember it anytime I see a super cheap bundle of Mac apps, that grows to even more at download milestones, all for an unbelievably good price. I think to myself, “Wow, that is a really good deal for that one application I want, let alone the ten others. Plus, they are giving five bucks of that price to charity. I can get a deal and be a humanitarian all at the same time. What a bargain!”

It’s not a bargain if you don’t need it.

Let’s just say there is one of these bundles – lets just call it MacTheft  – and the price for eleven apps is $19.95. And, let’s just say they promise to give $5.00 of your purchase to starving children in cataclysmicly devastated regions of the world. Therefore, the price of the software – all eleven apps – is theoretically $14.95. But, let’s just say there is only two apps out of the eleven that you really think you need. Here is a crazy idea to try… 

Buy the apps outright, full-price, directly from the developer.

Crazy, right? 

I know, I know. You are not getting a bargain, right? Wrong. Did you need the apps? Then you are getting a bargain. Even better, you are directly supporting the developer and their future development. Not only that but you are also not cluttering up your hard drive with software you will never use. You are not wasting your time and attention on bargains that really aren’t.

OK, fine. You want a “bargain”. How about this… Contact the developers of the two apps you want and say something like…

“Hey, I see you have your apps available on MacTheft and, while that is great and all, I really don’t need all eleven of them. I really only need two, your’s and this other guy’s. Therefore, I am contacting each of you to see if I could give you $7.50 cents directly.  I figure that is about 10 times more than you will get from my individual sale if I buy it through MacTheft. Also, I was planing on giving five dollars to the starving children too.”

What’s the worse they can say? No? 

My point is that you owe it to yourself to avoid these bargains and giveaways unless it is stuff you really need and plan on using. If not, you are still wasting your money, your time, and your attention no matter how much you pay.  Even if the price is “free”.

Introvert (NFJ)

My first time taking a Meyers-Briggs Personality Assessment, I questioned my MBTI score enough that I decided to take many more, at different times, to see if they would come out the same. They all did.
For those that don’t know what the heck I am talking about (which I assume is most of you), the score derived from this test is called the Meyers-Briggs |asihs|referrer|skenf
Type Indicator
(MBTI) To catch you up to speed, here is what Wikipedia has to say about the MBTI:

The MBTI preferences indicate the differences in people based on the following:

▪ How they focus their attention or get their energy (Extraversion or Introversion)

▪ How they perceive or take in information (Sensing or iNtuition)

▪ How they prefer to make decisions (Thinking or Feeling)

▪ How they orient themselves to the external world (Judgment or Perception)

By using their preference in each of these areas, people develop what Jung and Myers called psychological type. This underlying personality pattern results from the dynamic interaction of their four preferences, in conjunction with environmental influences and their own individual tendencies. People are likely to develop behaviors, skills, and attitudes based on their particular type. Each personality type has its own potential strengths as well as areas that offer opportunities for growth.

My MBTI is INFJ – which stands for Introversion, iNtuition, Feeling, Judging. That said, I want to mainly focus on that first part because that is the surprise – I’m an Introvert. Why is this a surprise? Because most people who know me in real life, and those that know me online, would likely never guess it.
The reason is that I do a good job of hiding this fact. I mask how completely draining most social interactions greater than a one on one conversation are to me. How much I value and protect my alone time. How my ability to interact socially, and talk, and appear outgoing, and speak my mind is a complete smokescreen to mask what I really feel – which is “I hate this. I’m frightened. Get me out of here so I can be alone”. That going to a small gathering exhausts me for a day. That going to a large event, means that it will take me weeks to fully recover. The way I hide this is by finding someone, or a group of people, that I know and talking their ear off. I cling to them for dear life in the hopes that I won’t have to be confronted with my sheer terror of the situation. Because these people see me as talkative, open, and liable to say anything, they likely assume that I am as outgoing, jovial, and energetic as any Extrovert. And don’t even get me started if I am somewhere I have never been and don’t know anyone. Putting me in a room with a group of people I do not know is like putting me in a tank full of sharks – I remain very still and quiet as possible and pray no one sees me while looking for the easiest exit.
Introversion in the MBTI does not always mean someone who can’t be social or behave in ways that the world would perceive as outgoing. In fact, many famous people and leaders would also fall in the Introversion spectrum. For instance, Martin Luther King, Mahatma Gandhi, and Nelson Mandela are all INFJs. It does mean that Extroversion is not where we derive our energy. It, in fact, drains it and that we can only recharge that energy through solitude.
What I have always found interesting, and this is purely my own anecdotal observation, is that most Extroverts have no capacity to understand Introverts. They just don’t get it. No matter how many times we might explain to them who we are, how we react in social situations, and how we feel. If you are an Introvert in a relationship with an Extrovert, it is not uncommon when having had a few days full of many gatherings, and then complaining about how tired you are, for them to cajole you into attending another. The reason being is that they derive their energy from such social interactions and have no capacity to understand that such a thing will not be the perfect anecdote to your ills. I should mention that I have spent my life surrounded by Extroverts, including my wife, I think many Introverts are drawn to them. Therefore, my anecdotes are based upon a lifetime of experience.
I guess all of this is just to share a bit about me. Why, though invited, you may not see me at your event, party, dinner or other gathering of two or more. Why, if I do come, and I know someone there, I will seem like a lost puppy, happy to find it’s master. Why you may not see me at another for a while. And why, before reading this, you had no idea why.

What Apple Sells…

Apple |yhbsn|referrer|bftkh
has never really been in the business of selling product. What Apple really sells is an experience.

What Apple sells begins before you even walk in the door…

It begins before you take out your credit card…

It continues when you get back home…

To when you start it up…

My point being that, any company can sell you a product. Very few take the time and attention to detail that it takes to sell you an experience. If you really want to know what makes Apple so successful where others struggle, look at what they sell.