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A Successful Plan

“Nothing that happened was intentional. Nothing. Everything was about trying to make something cool for our friends that they would like.”Rick Rubin, on the only plan he ever had for Def Jam Records

This quote has been resonating with me ever since I heard it in a short documentary on producer Rick Rubin. In it, he visits the New York University dorm room where he started and ran Def Jam Records for its first few years. In fact, if you bought a Def Jam album during those early days, the business address printed on the sleeve was the address of that very same room. The album was likely shipped to the record store from the mailroom in the dorm by one of his classmates. They had some memorable parties at that dorm, for sure. It was college after all. But those parties are now even more memorable in hindsight because all of Rick’s friends were there and many of Rick’s friends were people that are household names — Rap music legends — now.

Def Jam Records went on to become, even today, one of the most powerful and profitable labels in music. Rick Rubin went on to produce musicians way beyond Rap. Credited in no small part with resurrecting the careers of living legends and always having the finger on the pulse of the next big thing. By any measure, one could make the argument that he is one of the most successful producers the music industry has ever known.

But, I would be willing to bet that even today he’s still just, “…trying to make something cool for our friends that they would like.” That his current success in no more intentional today than it was back then. The reason I suspect this is because it is a successful plan. A solid plan that worked then and remains a plan that works today. And, it’s a plan that scales. Because, if your friends like it then the chances are good that there are millions of other people just like them who would like it too. And, if you can make something millions of people like and place a fair price on it then you will sell millions of that thing and make millions of dollars in the process.

And, sure, there are many other factors to go from selling to a few friends to selling to millions of strangers. Luck, timing, and dozens of other factors mostly out of your control certainly come into play in order to reach those kinds of numbers. But, the one thing you can shoot for — to make something cool for your friends that they would like — is a measure of success that is achievable by all. And, even if you argue against it being your only measure of success you have to admit that it is a pretty good place to start counting it.


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Sleepwatching (An Ode To Beatrix)

Sometimes, I watch you sleep. I hear you, restless, saying something incoherent over the buzzing monitor box that has never quite worked but has never been bad enough to replace. I wait for a few seconds because, sometimes, you settle and the buzzing box is silent for the remainder of the night. But, occasionally, the restless, incoherent, mumbling continues and sounds like, possibly, you could be having a bad dream. So I venture up the back stairs into your room to check on you. I put my hand on your shoulder or rub your back and let you know that you are OK — you’re just having a dream. You rarely wake up. Though it often, but not always, settles you. Yet, I remain for a few minutes more, to watch you.

I watch and wonder what someone at your age might dream about. I watch because you are just as beautiful, captivating, and as full of life as each moment you are awake. I marvel at how I, we, could have produced something, someone, so magical. I watch to listen to you breathe and to smell the shampoo in your recently washed hair. I watch and envision what you might one day become once you find out that Cowgirl Princess Ballerina’s aren’t in very high demand in this modern economy. Yet, I’m sure, you could probably make it work with the same grace and charm you use with deft skill on anyone who meets you.

I hope to be there, one day, to watch you live every one of those crazy dreams that you dream and watch your every desire lay itself prostrate before you. I know that one day, it will no longer be my job to watch you sleep but, instead, be that of another who I hope will love and cherish you as much as I do and will be filled with the same overwhelming emotions I have in these few moments I spend here watching you. Before I leave the room and close the door and let the angels I’m sure surround you resume their place — watching you sleep.

Random Notes and Recent Thoughts #3

I haven’t done one of these in a while. Here are some short ideas I have yet to fully flesh out but are complete enough to share right now anyway. Perhaps in doing so they will drive a discussion that will lead to a longer post.

  • When “No” is your default, the things that fight their way to “Yes” have a deeper value and meaning. They not only have to earn their place, they have to maintain their worth to keep it. “Yes” is important. “Yes” means that something really matters to me. But, this is only the case — and I would argue only can be the case — when “Yes” is not easy and “No” is the default.

  • It is not enough to simply accept, put-up-with, or ignore those things that might drive us nuts about our partners in a relationship. We must learn to appreciate them. Find the ways in which those things might, in fact, be a part of what makes the other person so great. Unless we do, we risk it becoming the chink that becomes a hole that, under pressure, breaks the dam.

  • Like wide margins in a book makes it easier and more pleasurable to read, leaving wide margins in your life makes it easier and more pleasurable to live. Also, having margins in a book leaves lots of room to make notes, observations, doodle, and offer your thoughts. So goes margins in life, too.

  • The reason for quantifying your commitments, and making the time and space for them on a calendar, is as much about committing to your tasks and projects as it is to committing to the margins.

  • The gulf between irresponsibility and opportunity is bridged by intention.

  • Kindness is a habit. One that is strengthened and improved the more you are so.

  • Always get the best paint you can buy. The difference between the good stuff and everything else is measured in decades and, in some cases, centuries.

  • Just a little bit more effort goes such a long way because so many do so much less than the minimum required.

Without Much Notice (The Prairie Returns)

I love the little yellow flowers
that bloom this time of year
in the gardens
along the roadside
between the pavement cracks
in the places we otherwise
pass quickly by them
without much notice
a lost prairie fighting back
brilliant goldenrod
majestic sunflower
black eyed sue
reminding us
that this is its proper place
that these concrete roads
and planted spaces
are convenience and facade
these flowers reveal
that they have always belonged
that they will remain, here
while we will not
we will pass quickly by
without much notice
yet these flowers
will still bloom proudly
after we are gone
and the prairie returns

The Summer of Ownership

As we near then end of the season, I’ve started to meditate on it and take stock. This has been an interesting summer for sure. Filled with too many good moments to count. A bit crazy making at times, but even the downsides have informed my wife and I in important ways.

Yet, as I have thought about it personally, the theme that keeps coming back up again and again is one of ownership — specifically, my taking ownership of tasks and projects despite my fears, challenges, lack of knowledge, or other encumbrance that, in the past, I’ve used as an excuse not to. Here are just a few of the many examples that pop up in my mind.

  • I suck at sketching and drawing. At least, I think I do. I’ve always been self critical about it. Yet, I’ve been working to improve this as I’ve always admired others that are really good at it and it is a skill I have long wished to have. Getting to know, and have the skilled teaching, of Mike Rohde has helped quite a bit. While his personal encouragement and support in this area have been essential, his books have been especially important in spurring me to push well past my comfort zone. I’ve not only tried sketchnoting at conferences and meetings but I have been creating practice opportunities at least once a week by watching and sketchnoting TED Talks and other such things. Heck, this past Sunday I spent at least a half hour just practicing drawing coffee cups – coffee cups! The point being that this is a skill I’ve long struggled with personally, desired to be better at, and have actively take ownership of the work required to so so.

  • I certainly don’t consider myself "handy" but woodworking has long been something I wish I knew how to do. So, building my wife a little free library was a real push of my self-perceived limits even with the expert help of a good friend. The final result of the library itself was spectacular. But, more than that, I learned so much building it and gained a tremendous amount of confidence in my ability to tackle other building projects I’ve long wanted to tackle.

  • I’ve never implemented a website for a client that someone else was hired to design. One of the reasons was the fear of my ability to do so. When I do the design, I have the control and will only design something I know I can build. If someone else does the design, I previously had doubted my skills and abilities to execute it — what if they designed something I did not know how to do? Well, a couple of months ago, I had to confront this fear and doubt head on with a new site for an existing client that they had hired someone else to copy-write and design, but wanted me to build. It was a situation that I did all I could to try to avoid but, in the end, had to suck it up and get it done. And, you know what? It turned out great (it is still not live yet so, unfortunately, I can’t link to the results). Not only did I surprise myself with the knowledge and skill I already had, I also was forced to learn a few new things that will serve me and other clients well in the future.

There have been many other examples as well. The point being that I’ve been pretty proud of the fact that I have stepped up in areas I would previously have passed off, hired out, or stepped away from. And, every single time I have been the better for doing so.


I’m a writer. Writing is how I make this world better, friendlier, stronger place. If these words improved your day, please let me know by contributing here.

My New Bicycle

This past weekend, I found the perfect bike. I’m pretty excited about it. It’s a 1973 Raleigh Grand Prix.

I came upon it at a garage sale. Luckily, the price was right ($45) and the seller noted on the price tag that it was recently tuned up. I’d been looking for a bike like this for a long time so the second I saw it I knew it would be mine. After one test ride around the block, some cash quickly exchanged, and a little happy dance performed, it was mine.

About 10 years ago, I had just purchased a brand new Trek 820 Mountain Bike and rode it only a couple of times before I met my wife. It was an ill considered purchase in hindsight. My wife never learned how to ride a bike (a fact I hope to help change soon) so into the garage the Trek bike went and I took it out for a spin only about once a year. Partly, because I did not want to ride for hours without her and partly because I did not really like the bike that much. I wanted something light and fun to ride. Preferably, something vintage with a bit of character like my old pickup truck. Something that begged to be used.

Like the Raleigh I now own.

My wife just got a new/used bike from a friend who is taking a job out of the country so, now, she can learn and we can both ride happily together.

I can’t wait.

Some Places You’ll Find Me

I was away on vacation for most of this past week. We were up on Madeline Island, part of the Apostle Island chain in Lake Superior. Most of the island gets no cellular reception at all and few of the privately rented places (like the one we were at) have internet service as they are only used seasonally. Therefore, it is a good place to truly get away from it all.

The time spent was great. I got a ton of reading done — finished one book and put a major dent in my Instapaper queue. I spent some great quality time with my family over dips in the water, canoeing, and fires on the beach. We also have some friends who were up on the Island at the same time. So, it was great being able to share a few meals with them and watch Beatrix charm them like putty in a warm hand. In all, it was a great vacation.

That said, there are a few appearances I made before leaving that were released recently and I wanted to mention those…

  • I was on episode #130 of the Mikes on Mikes podcast where we discussed a couple of big productivity related ideas. The first of these was around a recent post by Mike Vardy about what is lost in the “Just Ship It” mindset — namely, delivering. Next, I discussed some new thinking I have come around on — due in large part to my friend Garrick — regarding blocking out time on your calendar for any task you wish to accomplish. I also asserted that, until one makes such time for any task it is essentially a wish and nothing more. Needless to say, I got a bit of pushback on this one. That said, I’m really happy with how this turned out and think it is worth a listen.

  • I was also interviewed for the latest issue of the Alpha Efficiency Magazine with a focus on Honesty and Self Belief. It is a good, short, to the point interview. Once again, I think it turned out well and it is worth your time.

  • Ben Brooks was kind enough to reach out to me for my thoughts on why we don’t mind that some of our tools and gear get a bit beat up while others we treat with kid gloves. My take — it’s about purpose.

Of course, I’ve been busy at my regular places since I’ve returned, too. The Cramped and Minimal Mac have both seen new posts and I have some more lined up to write soon. Stay tuned.

Things I Love — Patagonia Houdini Jacket

We’ve been having some strange weather this year. One minute it is partly cloudy with lots of sun, and just a few minutes later it is a pouring deluge. Lots of very windy days too. You just never know what the weather is going to hold.

Thankfully, this spring I bought a Patagonia Houdini Jacket. It has really been nice to have. It’s super lightweight and breathable. When on, it feels like you are wearing nothing extra but it does a great job protecting one against a chilly wind or most light drizzles. And, thanks to its light and breathable nature, a good run or other athletic activity is not out of the question (in fact, it is designed for such).

But perhaps the best part is that it packs into its own chest pocket resulting in a package about the size of a frozen burrito. Easy to throw into a bag or even a side pocket of your chinos. Mine pretty much stays with me in recent days. You just don’t know what surprises the weather now holds.

Your Independence Day

When the American Revolutionaries gathered to declare their Independence from Great Britain, it was really just the beginning of a hard fought war to actually achieve that goal. It was not until the Treaty of Paris, signed on September 3, 1783 that this freedom was secured.

It is because of this that one might find it a good day for personal reflection. One to seek, discover, and declare those things in life we want to declare our own independence from.

Is there is an unhealthy relationship in your life you know it’s time to be free of? Maybe, there is a task or project that hangs over you. One you need to either complete or walk away from. Or, a habit or addiction that is time to break free of. Then, there is freedom from debt or financial freedom. Freedom from having to worry. All of us have something we wish we could be free of.

Perhaps, this is a good day to declare your independence from something. Sit down, grab a paper and pen, date it, write it out, and sign your name. Tack it up in a prominent place so that you are forced to remember this day — your independence day.

Freedom from anything that takes away value from our lives is, like those brave revolutionaries discovered, worth fighting for. And, stating definitively what you are fighting for is a reminder of what makes the time, effort, blood, tears, wins, losses, and every thing else it takes worth it.

Items of Interest #16

Here are some things. Things you might enjoy. Things that may inform. Things that may entertain.

That should keep you busy for a while. It’s a short week so I know you weren’t planning on getting any work done anyway.


I’m a writer. Writing is how I make this world a better, friendlier, stronger place. If these words improved your day, please let me know by contributing here.