Adding a second layer to this in the form of a separate brand name only adds unnecessary confusion. If I had employees, that’s a different story, but right now it is just me. I am the business, I am the brand. And so, for the foreseeable future I will be working under my own name.
Pat Dryburgh is going rogue!
So happy to see him make this move. He is a man of many and immeasurable talents who I am sure will be in high demand. Also, I plan to make some more commentary on the decision quoted above, as it is something that I faced with my business. I will likely do so over at A Better Freelancer.