I'm impressed with Apple and AT&T's iPhone plans. Looks like for $79.99 you can grab 900 minutes, unlimited weekends, unlimited data and visual voicemail. The only downer to all the plans is the 200 standard SMS messages. That is crap... however, I believe the plans are better than we were expecting. I also love the way Apple has integrated the setup and activation of the iPhone right into iTunes. Get this... you can sign up for new service or transfer you current phone number right in the setup wizard! most transfers take a few minutes and not more than 6 hours. That is pretty amazing. If you are a new customer with a new number it gives you your number and activates the iPhone immediately. Cool stuff man. Now, if they would only drop the price on the hardware.