The Latest Patagonia “Catalog”

Really fascinated and impressed with the latest “catalog” from Patagonia. I put catalog in quotes because it is more a very beautifully produced magazine where Patagonia is the sole advertiser. It is filled with on theme and mission based articles ranging from activism to environmental issues. Also one finds a delicious looking recipe using a product from their Provisions line, book recommendations, and gorgeous photography.

A really interesting and compelling spin on marketing and how to prevent the mailbox straight to recycling path most catalogs take in my household these days.