REI believes that being outside makes our lives better. That’s why this Black Friday, we’re closing all 143 of our stores and paying our employees to head outside.
What we believe in. With this move, they have pretty much guaranteed I’ll do as much of my holiday shopping at REI as possible. I’m proud to be a member/owner.
It’s a great business move as well. How many more like me who will now go out of their way to shop more this holiday season and beyond? How much more in sales will they make over the next year versus only one day? My bet is that it will be significant.